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Thursday, February 22, 2007

ORGANISATION

FTC is a B2B consultancy specialized in food and food ingredients. FTC has obtained a great source of information and a large network of contacts in the FMCG industry.

Studies and technical scanning are carried out for companies and private individuals. FTC is capable to assist its customers in a large array of regions and in the best possible way.
FTC's field of work covers:

  • Foods and drinks
  • Ingredients

FTC is looking to create through comprehensive and reliable reports, a clear market view for its customers while increasing their market experience by highlighting the trends, identifying new markets/applications and finding new prospects/clients.

MAJOR CONSULTING ACTIVITIES

FTC is active in the following fields:

  • Marketing Development
  • Technical engineering
  • Investment Projects
  • Distribution and Supply Network

TECHNICAL SCANNING

Scanning is concerning both technology and sciences related to food products.

Technological Sciences
  • Existing ingredients : characterization and source
  • Technology used for extraction
  • Technology used for formulation
  • Application
  • New products
  • New technologies

Scanning is conducted on a two steps basis:

1. Desk research

  • In-house database
  • Patent databases
  • Specialized literature

2. Field research and Interviews

  • Ingredient Producer companies
  • Fine chemical companies
  • Technology transfer organizations
  • Industry meetings

Through this broad collaborative network, FTC can gather valuable expertise on trends and potentialities of ingredients and technology development.

TECHNICAL ENGINEERING

Process & technology


1. Project definition
  • Description of the different necessary elements: buildings, storage capacity, logistic, staff, etc.
  • Preliminary project schedule
  • Preliminary estimate of investment and production costs

2. Local site conditions

  • Project implementation -optimisation of the choice of process
  • Identification of competing processes
  • Suppliers short list
  • Preparation of inquiries to be sent to each supplier
  • Bid analysis and assistance to negotiation with bidders
  • Project implementation - Construction phase
  • Coordination between contractors
  • Budget and schedule control
  • Start-up of the facilities

NEW PRODUCT DEVELOPMENT

To elaborate new concepts of products or new ingredients, FTC has designed a multi-disciplinary approach focusing on:
  • Market trends
  • Nutrition issues
  • Consumer reactions to new concepts of products
  • Expectations of Food manufacturers

This can be used to define new ideas of products, new products for given ideas, new developments based on existing products, valorise new technologies.More practically, FTC performs desk researches, brainstorming with experts, analysis of selected market segments and an evaluation of their attractiveness, product prototype guides and development proposal.

MARKET RESEARCH

FTC can conduct a large number of customized studies in the field of food ingredients.
Ad hoc studies can be conducted on any question related to the field of activity covered by FTC. Possible area to be investigated are :
  • Ingredients
  • Foodstuff

FTC proceeds ate in three steps:

  1. Analyze in-depth the market potential for a given product range: size, customers expectations, competitive products, price fixing, market segments, product life cycle, and communication.
  2. Evaluation of the gap through reasonable metrics that quantify indicators of performance and variables
  3. Explanation of the gap through analysis of quantitative comparisons and plotting of the relationships between variables

DISTRIBUTION

FTC helps its customers to establish new distribution systems, mainly for ingredient or food business. The service offered includes:
  • Research of adequate distributors
  • Evaluation of their capabilities and distribution coverage


The Geographical scope covers Cameroon and Central Africa sub-region.

CONTACT

Eric FEUNOU
Douala
Yaounde
Cameroon

+ 1 610 956 9240

+ 237 99 625 213 + 237 77 831 706 +237 22047349



http://feunou.blogspot.com/